Exercise 18: Invention, Intellectual Property, and Income

Assignment 18: Develop a plan for dissemination of your final project; Prepare a summary slide and video clip in your root directory.

According to the slide below, there are four topics to discuss for my final project: the research/invention aspects; the dissemination strategy; the intectual property; the financial issue.

Research and invention

After the test phase there will be a few problems to solve:

Technical aspects

1. First of all, the design of the educational game is very simple, but it has to be enhanced: colors, buttons, cards, etc.

2. At the moment questions are limited to 16: they should be more using more buttons.

3. Team gaming should be appreciated: now the game works for one player only - that is fine for a museum, but not for a school.

Knowledge

Questions/Answers for the game have to be chosen accurately both for the Beta version and the official version.

Different targets (museums, cities, schools, etc.) could have dedicated Questions/Answers (Egyptology for Palazzo Te in Mantova, Shakespeare for Verona, etc.).

Dissemination

These are the things to do in order to make the game successfull:

Brand

Branding is a critical aspect: name, logo, graphics and colors will be appealing and attractive.

Web/Social Communication

Nowadays you can not avoid a web and social campaign. The web site will supply all the informations concerning the game: how to produce it, feedbacks from other users, how to respect the intellectual property, etc. Social network will be focused on marketing and promotion: particularly Facebook and You Tube.

Events/Fairs Communication

The game will be presented at fairs (Maker Faire, Mantova Maker Days, 1000 maker, etc.) and public events (lectures, conferences, etc.). For specific clients dedicated events can be organized (Palazzo Te, local school, companies, industries).

Intellectual property

The scope of the game is educational so I think it has to be free for the most part of it. But I also think that the "original idea" should be protected in some way. For these reasons I chose a Creative Commons (CC) licence selecting the "Attribution" (BY) and the "Share-Alike" (SA) rights. In this way users will give to me the credits for the project and the future derivative works will must have the same license. I think this licence (CC BY SA) is better than other available (the MIT License puts very limited restriction and permits reuse including a copy of the MIT License terms and the copyright notice; the BSD License contained a clause that required authors of all works deriving to include an acknowledgment of the original source in all advertising material; the Apache License allows the users to use, distribute and modify the software for any purpose; the GNU GPL license allows to the users to use, change and share the software for any purpose), furthermore a Creative Common licence is not revocable.

Income

Even if the game is free there are some costs to consider (materials, communications, etc.). a part of the money will be raised up thanks to a crowdfunding campaign with the Mantova Municipality. Copyrights will be paid by the clients and espansions will be sold online at a defined priced.