MARKET STUDY



Market Size



Who are the competitors and competitive solutions



I will base my on:

  • Competitor detection
  • Competitor's profile
  • Value proposition
  • Competitor's strategies
  • Innovation R&D
  • Competitor's market perception
  • Competitive Analysis Framework

    Indoor aquaponic garden


    nice source http://www.treehugger.com/slideshows/gadgets/12-plug-and-play-home-hydroponics-systems/page/8/#slide-top http://objectifnews.latribune.fr/innovation/start-up/2015-04-01/aquapouss-la-start-up-qui-fait-pousser-les-legumes-grace-aux-poissons.html http://www.ladn.eu/actualites/urbanleaf-portrait-startup,article,27363.html http://www.urban-leaf.com/fr/urbanleaf-home.html
    Company name Geography Profile Product & Services Picture Value proposition Price Strategy Innovation Market perception
    Aquasprout USA Start-Up crowdfunded in 2015 AquaSprouts Garden
  • TRANSFORM YOUR AQUARIUM: Offer a living ecosystem to grow, learn and discover with—all in your own home. The AquaSprouts Garden turns any standard 10-gallon aquarium (20" x 10" x 12") into a self-sustaining ecosystem using the beauty of aquaponics.
  • EDUCATIONAL: Perfect tool to explore how our natural environment works.
  • NATURAL: Unlike traditional aquariums, once up and running, aquaponics requires minimal waters changes and no filter replacements.
  • BEAUTIFUL: Grow your favorite herbs and greens anywhere, all-year-round.
  • $169.95 Existing aquarium owners (10-gallon aquarium is one of the most used aquarium around the world) Innovation Market perception
    Grove USA Start-Up crowdfunded in 2015
  • Grove Family Ecosystem
  • Grove Education: Inspiring and educating the next generation
  • Grove Operating System will guide you every step of the way, training you in aquaponics as you go!.
  • $4500 # Grove Operating System #
    Water Garden USA Start-Up crowdfunded in 201x x
  • #
  • $ 59.99 # # #
    Enno FR Start-Up crowdfunded in 201x x
  • #
  • # # # #
    Risebox FR Start-Up crowdfunded in 201x x
  • #
  • # # # #
    Ödena Garden FR Start-Up crowdfunded in 201x x
  • #
  • # # # #
    Aquaponical Australia x
  • #
  • # $149.00 incl. GST # #
    Hydroponics
    My smart farm FR Start-Up crowdfunded in 2016 x
  • #
  • # # # #
    Veritable FR Start-Up crowdfunded in 2016 x
  • #
  • # # # #
    Citisens FR Start-Up crowdfunded in 2016 x
  • #
  • # # # #

    Outdoor aquaponic garden


    Future sources of competitions



    External influences: positioning strategy



    The 5 (+1) forces of M. Porter